The new headline metric is shared moments. These experiences live on through memory and word of mouth. The next wave of ...

Discover how precedent transaction analysis evaluates company value using past acquisition prices. Understand key factors, data sources, and its advantages and challenges.

Learn about value network analysis, the assessment of the members and resources that contribute to an organizational network.

The idea for your business’s next viral moment might be hiding in plain sight—or likely someone else’s trending Short. When ...

Abstract: Audience sentiment is an important driver in the entertainment business, but traditional methods of survey-based research are generally not scalable or objective. Big data analytics have ...

As television viewing continues to spread across broadcast, streaming and connected TV environments, audience measurement is becoming one of the industry’s most complex challenges. At the asi ...