A quiet change to Amazon's beloved smartphone shopping app has confused consumers. The well known cardboard colored box logo with a black arrow has seen a subtle change in the latest update for ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement ...

Amazon was founded in 1994 and is one of the biggest companies in the world with an instantly recognisable logo. But some people are only just spotting the "subliminal" message "hidden" in it ...