Koto worked with Amazon design team Amazon XCM to rebrand the company's distinct smile logo and simplify the identity of its over 50 sub-brands ...

A quiet change to Amazon's beloved smartphone shopping app has confused consumers. The well known cardboard colored box logo with a black arrow has seen a subtle change in the latest update for ...

Amazon was founded in 1994 and is one of the biggest companies in the world with an instantly recognisable logo. But some people are only just spotting the "subliminal" message "hidden" in it ...

As one of the largest technology companies in the world, the Amazon logo is instantly recognisable - but there's a hidden message in the design that some people are only just noticing ...