"KPop Demon Hunters" fans can act like Rumi, Mira and Zoey’s with the release of Hasbro’s first official role-playing toys ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Hasbro has launched its first "KPop Demon Hunters" products, capitalizing on the Netflix ...

The first wave is based on Tears of the Kingdom.

Hasbro has announced a multiyear licensing partnership with Nintendo to create products based on The Legend of Zelda ...

Hasbro and Nintendo are teaming up for The Legend of Zelda toys, and the first have now been revealed as part of the start of ...

There are movie props, and then there are movie props that define an entire generation of cinema fans. Few moments in film ...

Hasbro is unveiling its most grown-up brand to date. The 102-year-old toy company this week introduced Blooms by Play-Doh, the latest chapter in its strategy to increase the age of its average ...

We always get a big kick out of seeing Hasbro merge the Transformers franchise with other iconic pop culture properties to create entirely new characters. Their latest mash-up doesn't disappoint, as ...

Hasbro and Mattel have flip-flopped dominance in the toy industry for decades, jockeying for the most coveted master licenses to put new fan favorites on store shelves. But as the industry recovers ...

New Scooby Doo x Transformers collaboration creates two characters. Every character from the show is represented with four interchangeable heads, and Scooby as “Automutt.” The Transformers company is ...

Almost everyone has a Play-Doh memory. The smell, the texture, the way it dried out if you left the lid off. Hasbro has been sitting on that nostalgia for 70 years and this week it decided to do ...

ScreenRant can exclusively reveal a new lineup of Hasbro toys inspired by Spider-Man: Brand New Day, offering a first look at the film’s kid-focused action figures, role play gear, and vehicles. The ...