The book shot to No. 1 in Amazon's best seller list after Eagles wide receiver A.J. Brown was caught on camera reading it on the sidelines during a playoff game.

Inner Excellence' becomes Amazon best seller. Prior to Brown's "endorsement" of the book, "Inner Excellence" wasn't cracking many best-seller lists. It has since skyrocketed to N

After Philadelphia Eagles star A.J. Brown was spotted reading on the sideline during Sunday’s playoff game against the Green Bay Packers, the book — “Inner Excellence” by Jim Murphy — shot to No. 1 best seller on Amazon overnight.

A.J. Brown gave this author the best possible advertisement, even if it was by accident. While sitting on the sidelines during the Eagles‘ 22-10 victory over the Packers, perhaps looking for answers during a one-catch,

The book Philadelphia Eagles star wide receiver A.J. Brown was seen reading rocketed to the top of Amazon's bestsellers list on Monday morning.

The wide receiver said the book, which provides mental techniques to improve lives, brings him a 'sense of peace.'

Here's what happened and why the author might be celebrating: "Inner Excellence," written by Jim Murphy ... A real gift," Murphy said, according to a report by 6 ABC. "I just looked at Amazon last night, and it got to No. 1, so that was a surprise.

AJ Brown pulled a surprising move during the Philadelphia Eagles' win over the Green Bay Packers on Sunday, and an author is now raking in a bunch of

A.J. Brown may not have set out to unintentionally draw attention to Murphy’s Inner Excellence, but, he ended up delivering the perfect promotion for author.

The little-known book by the mental skills coach was listed No. 1 on Amazon’s best-sellers list ... Fly Eagles Fly,” one reviewer wrote on the site. Murphy, a former minor league outfielder ...

Jim Murphy's life changed quite suddenly during ... vaulted "Inner Excellence" from relative obscurity to an overnight Amazon Best Seller, and Murphy arrived in the City of Brotherly Love this ...

"Inner Excellence" by Jim Murphy has jumped to the best-selling book on Amazon after A.J. Brown read it during the Eagles-Packers game.