The Creative Impact track brings effectiveness to the heart of the sprawl that is the Cannes Lions Festival; in our new report, WARC’s editors bring you 10 effectiveness trends from advertising’s ...

Canon, a camera and printer brand, aimed to redefine its presence at the Drupa 2024 print exhibition in Düsseldorf, Germany, by transforming a high-stakes event into a long-term commercial opportunity ...

From WARC, Analytic Partners, BERA.ai, Prophet and System1 There’s a major disconnect between the goals that CMOs are focused on and the objectives of the C-Suite. Inside marketing departments, silos ...

Part of WARC’s Evolution of Marketing programme, The Future of Measurement highlights emerging trends in media and creative measurement.

This line-up of the Creative Impact content stream draws inspiration from a diverse spectrum of visionaries and thinkers that will help inspire your work.

Assessing how modern Marketing Mix Modelling techniques can combine with other forms of measurement.

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

Contains the campaign video of 'Tui Catch A Million' for Tui Beer by the agency Saatchi & Saatchi/Apollonation in New Zealand.

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

Media diversity provides new opportunities for brands to drive growth over the short and the long term through partnerships and smart combinations of platforms and channels. As investment shifts to ...