From inflation to instant delivery, Dabur’s Rajeev Dubey shares how FMCG planning is evolving while brand trust and sustained ...

TRAI’s consultation paper has sparked wider debate around innovation, advertiser confidence in FAST channel, and the future ...

Izen says Indian creativity should stay rooted in its emotional storytelling strengths and encourages agencies to stop ...

The case dates back to 2013-14, when Hindware alleged that competitors, including Cera and Grohe, had purchased the keyword "HINDWARE" on Google's AdWords platform.

Zee recently announced the launch of Unite8 Sports, a sports network comprising four channels, including Unite8 Sports 1 and Unite8 Sports 1 HD, Unite8 Sports 2 and Unite8 Sports 2 HD.

India ranks among top 10 globally for Codex engagement, with daily interactions rising over 20x by late April as use expands beyond software development tasks.

PM Modi gifting Parle Melody to Italian PM Giorgia Meloni sparked viral buzz, #Melodi trend, and global visibility for the ...

Alongside the brand ambassador announcement, the brand has also released two films featuring Sreeleela, Lillete Dubey and ...

Nielsen found growing football interest among Hispanic audiences in the U.S. and across Asia, with 32% of Hispanic fans ...

The Unite8 Sports portfolio will feature four Hindi and English channels airing football, kabaddi, cricket, badminton, wrestling, boxing and combat sports.

As brands race to keep up with trends, experts warn that the use of unlicensed audio in promotional content is becoming a growing legal risk.

A Google report on digital cricket consumption shows fandom is evolving beyond live matches, with YouTube emerging as a key ...