Facebook, Instagram, Roblox, Snapchat, TikTok and YouTube must inform the regulator on actions they will take to “better protect” children online.

Both John Lewis and Waitrose noted success from their Christmas campaigns, and are using them as platforms for brand work going forward.

Performance, persistence, passion and presence - are these the 4Ps that could unlock progression for senior marketing leaders?

Marketers frequently talk about wanting to be “more strategic” but advertising and marcomms shouldn’t be seen as the consolation prize.

In the latest of our series about mistakes that help shape top marketing leaders, Compare the Market’s Tom Wallis discusses two examples of sales promotions that have gone awry.

Sky was struggling to create engagement with its VIP loyalty scheme - until it worked with insights to chart a path forward.

From BrewDog’s brand health hitting rock bottom to data showing marketers’ lack of career progression, it’s been a busy week.

The retailer says its accessibility-focused campaign ‘The Sigh of Relief’ is among its best performing ads, as Channel 4 now requires closed captions on all new advertising.

Help set the agenda on marketing effectiveness by answering our annual survey, and earn a chance to win a £150 John Lewis ...

Sage has changed how it approaches market research over the past two years as the speed at which consumer insight is needed ramps up.

The Advertising Standards Authority has upheld its May 2025 ruling concerning nutrition startup Zoe’s Daily30+ supplement, following an appeal from the brand. The initial ruling banned a Facebook ad ...

Black tea market leader Yorkshire Tea is leaning into premiumisation with its Gold product to drive growth for the brand and ...