From doomscrolling to depth: why ‘intentional content consumption’ is the creator trend every brand needs to prepare for ...

Once viewed as a tool only accessible to the bigger brands, programmatic has evolved. Today, it offers all advertisers speed, ...

There’s renewed excitement around altcoins following Ethereum’s climb to a new all-time high of $4,946 on August 24, 2025. Beyond exploring established cryptocurrencies, buyers are eager to spot and ...

The LinkedIn video ads are growing fast, with IBM and AT&T on board, creator payouts tripling, and views up 30%.

Outside of the advertising world, the potential for misinformation to be spread by bot personas on social media is huge.

AI use in marketing and sales is widespread, but only 17% of professionals have received role-specific training.

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. As many as 60% of consumers believe their personal data is routinely ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Any company looking to target Gen Z consumers (those born between 1997 ...

70% believe advertisers don’t respect their digital experience, with a further 95% reporting that their content consumption is interrupted by intrusive ads.

Tight marketing budgets, teething issues when implementing AI, and trouble keeping up with consumer needs have all created a challenging digital marketing space for marketers in 2024. Yet, despite ...

AI and cookieless strategies are reshaping digital marketing, offering new approaches to address privacy concerns and optimise campaigns.