Ethical marketing helps B2B marketers align personalization with privacy, build trust, and create data strategies that ...

This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations.

Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according ...

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...

Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.

People experience the world using four principal psychological functions—sensation, intuition, feeling, and thinking—according to Swiss psychiatrist Carl Gustav Jung, the founder of analytic ...

B2B marketers in the US expect to increasingly focus their budgets on tech, data, and events in the coming years, according to recent research from Plural Strategy. The report was based on data from a ...

In this digital age, personal branding is an industry unto itself—and marketers use it to good advantage. The reality is that personal branding matters because people trust well-established personal ...

Catch up on select AI news and developments from the past week or so (in no particular order): Sam Altman says OpenAI's capacity constraints will delay product releases. OpenAI CEO Sam Altman ...

Catch up on select AI news and developments from the past week or so (in no particular order): Apple Unveils 'Apple Intelligence' with OpenAI Partnership. Apple announced a partnership with OpenAI to ...

Catch up on select AI news and developments from the past week or so (in no particular order): YouTube tests AI Overviews carousel in search results. YouTube is experimenting with an AI Overviews ...

Microsoft now requires high-volume senders to publish a DMARC policy. B2B marketers must also prepare for its current ...