Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix ...

Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...

Cindy Rose currently helps lead enterprise tech sales at Microsoft and joins the agency as it tries to overcome client losses ...

New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince ...

Macroeconomic volatility and the loss of large accounts led the group to cut its 2025 outlook, but it remains to be seen how ...

The integration includes key placements on the CTV platform, a voice query activation and a content hub all themed around the ...

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

While currently dedicated to gaming brands, the Mobile Conversion product will soon expand to verticals including travel, QSR ...

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

The mutual decision to withdraw the award follows the discovery that Brazilian agency DM9 simulated real-world events and ...

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers ...