The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of ...

The decision marks the close of a chapter for an industry trailblazer whose agency, Droga5, was the cornerstone of ...

CMO Debbie Woloshin speaks about artificial intelligence and staying agile in her first interview since joining the apparel company.

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

The cosmetic brand is working with the social media star, famous for sailing from Oregon to Hawaiʻi with his cat, on a Roblox ...

The company’s first global campaign for its frozen fries was designed to make sustainability more easily digestible, explains ...

Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods ...

Executives detail the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in ...

More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business ...

A Gopuff partnership encourages parents to embrace spontaneity with the chance to win free, better-for-you alternatives to the usual seasonal treats.

Ads display a QR code that can be scanned to access a digital scratch-off sweepstakes with prizes including movie tickets, flight vouchers and more.