Farah Khan has expanded her influence beyond cinema, building a thriving YouTube presence that demonstrates how consistency, ...

News broadcasters are looking at live events as brand extensions rather than immediate P&L drivers, offering visibility, ...

In its argument, Paramount has said that the cable business at the centre of Netflix’s proposal holds little to no standalone ...

Recent events around Kartik Aaryan, Tara Sutaria and Akshaye Khanna highlight the workings of an informal, largely ...

Sony Pictures Networks India is expected to announce an organisational rejig this month, with sources indicating that up to ...

The bench, headed by Chief Justice Devendra Upadhyaya and Justice Tushar Gedela, granted the Centre a final two-week deadline ...

As India tightens its digital and AI governance framework, the risks associated with AI-driven amplification are becoming ...

The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting ...

The Board of Control for Cricket in India (BCCI) has awarded the exclusive mandate for the Tata Women’s Premier League (WPL) 2026 Opening and Closing Ceremonies, Mid Innings Match Entertainment, and ...

Luxury fashion brand Prada has launched its latest perfume, Infusion de Santal Chai. This perfume is inspired by none other ...

Dr. Fixit will be prominently visible through branding on umpire jerseys and exclusive integration during Decision Review System (DRS) moments across TV and digital platforms ...

Partnership is for Leeford’s orthopedic & mobility aids division; nationwide ‘Fit Raho, Hit Raho’ campaign launched ...