Looking for additional scale without adding new traffic sources to your workflow? Paid Social Traffic is now available inside the PropellerAds Self-Serve Platform. This new ad format gives advertisers ...
What if the channel you’ve written off as “brand-only” could measurably lift your Meta and Google performance? In this App Talks interview, Mike Fogarty, Head of Client Development at Tatari ...
Space at Business of Apps NYC is filling up fast and if connecting with the senior app growth leaders shaping the app ecosytem is on your radar for 2026, now is the time to move. 77% of the exhibition ...
Let’s be honest — nobody wakes up in the morning excited to open your app. Well, some people may but definitely not all of them! And in 2026, the CRM teams that win aren’t the ones sending more ...
Since 2013, Business of Apps has been where the app growth agenda gets set. Every year, the leaders shaping how the world’s biggest apps grow, retain, and monetise take to the Berlin stage. This year, ...
App growth in 2026 looks different. AI is no longer a future consideration – it’s reshaping how the world’s leading apps acquire users, retain them, and grow revenue. On September 17, Business of Apps ...
PropellerAds announced the launch of NIKO AI — the first AI Agent available on a multisource advertising platform. Integrated directly into the Self-Serve Platform, NIKO AI helps advertisers handle ...
Megan Dean is Strategic Growth Director at Yodel Mobile, the full-funnel app marketing agency. At Business of Apps London 2026, she made the case for what she calls ASO 3.0: a phase where AI is ...
Copilot is the brand name for all of Microsoft’s generative chatbot services, which includes its search engine, coding assistant and chatbot. It used OpenAI’s ChatGPT model as the engine for the ...
The hunt for the next evolution of the search engine has been ongoing for over a decade, but nothing has been able to even nudge Google’s dominance. The latest attempt and by far the most conceivable ...
This guide will walk you through what a paywall service is, how they work, and how to choose the best paywall service for you. A paywall service is a type of subscription-based model that restricts ...
Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...