Varun Khanna, SVP-Marketing at Licious, says that in just five years, content has evolved from a supporting act to the main ...

With shopper data, proximity to purchase and increasingly measurable outcomes, retail media is reshaping how marketers think ...

From pioneering aseptic packaging to building recall with its iconic ‘Sip Sip Frooti’ jingle, the Parle Agro brand created a ...

The three-match India-Afghanistan T20I series starts September 13 at Arun Jaitley Stadium, with FanCode streaming and Sony ...

The firm will offer content, digital PR, media outreach, media buying, SEO content, thought leadership, founder positioning ...

The automaker will partner with Bigg Boss editions in Tamil, Telugu, Kannada, Malayalam and Bangla, expanding from four ...

The cricketing legend will front the brand's communication across television, digital, in-store and festive campaigns ...

Priyanka Tewari has joined Glenmark Pharmaceuticals as head of marketing. She announced the move in a LinkedIn post. She ...

The Dosa Studios co-founders and a team of GenAI artists will join EPIC AI Lab to work across generative AI-led storytelling ...

India's food and beverage economy is falling for ube. Sensory marketing around the purple yam has already secured its spot on ...

Consumers can buy eligible packs at participating stores, scan the QR code or use the digital link to access Lay’s WhatsApp ...

With the right mix of imagination and trust, a food styling gig became a film—and a simple stick of ice cream became a hero ...