These cereal killers are sorry. General Mills is reviving original Trix in all its colorful, artificial-flavored glory after consumers revolted against the company’s “natural” version of the classic ...

The classic Trix recipe will return to grocery stores next month, after its new, more natural recipe received a massive backlash from fans. In 2015, General Mills Inc., parent company of Trix cereal, ...

General Mills has fallen into an all-too-common trap: It listened to its customers, and now it’s paying big time for trying to accommodate them. They removed all artificial colors and flavors from ...

The good ol’ days are coming back for fans of a certain line of General Mills cereals. The company announced Monday it’s reverting to classic recipes on four fan-favorite brands of cereal — Cocoa ...

In this wild food experiment, classic fried chicken meets the breakfast aisle as it’s coated in crushed Trix cereal and fried to crispy, colorful perfection. The result? A dish that’s both ...

According to a press release, Trix Fruity Shapes is slated to make its return later this year thanks to consumer demand. “After receiving thousands of social media comments, mentions and requests for ...

Jaya Saxena is a former correspondent at Eater, and the series editor of Best American Food and Travel Writing. She explores wide ranging topics like labor, identity, and food culture. The “retro ...