That's known as the "opportunity cost" of that choice. A new study looks at the benefit of drawing consumers' attention to opportunity costs.

Simply stated, an opportunity cost is the cost of a missed opportunity. It is the opposite of the benefit that would have been gained had an action, not taken, been taken—the missed opportunity ...

Opportunity cost is a basic microeconomics concept, maybe one you learned in a long-ago and hazily recollected 8 a.m. Econ 101 lecture. If you need a refresher, opportunity cost is the benefit you ...

Once you understand opportunity cost, you’ll make smarter financial decisions, especially when you’re managing side gigs or investing your effort, time and money. Here’s what you should know, so you ...

Reducing the opportunity cost of seeking and receiving health care for patients may significantly change the logistics of care for both patients and providers.

All you need to know about opportunity costs, how to calculate them and how to use them for financial planning.

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Bringing women into technical education at times seems to be an insurmountable challenge. As a counter, a small drawing robot created by [MakersBox] might help. The robot was used in a ChickTech wo… ...

There are a number of factors that go into your decision to buy or lease a car. Opportunity cost is one factor that might get overlooked, though. This calculator from MarketWatch considers the ...

That makes Graham scarce, and thus valuable. I discussed the concepts of scarcity and opportunity cost in my book, Fantasy Football for Smart People: How to Dominate Your Draft: ...