Apple CEO Tim Cook was lambasted for green-lighting an ad for the company’s revamped iPad that showed instruments such as a piano, guitar and trumpet crushed by a giant hydraulic press. The 60 ...

Apple has issued a rare apology over its commercial that showed beloved cultural symbols being slowly crushed into the shape of an iPad Pro.

Apple's "Crush!" advertisement for the new iPad Pro features a myriad of artistic tools getting smashed in a large hydraulic press.

However, many creators were not hip to the new commercial that the company aired. As such, Apple apologized for its Crush iPad commercial. In case you missed it, Apple announced four new iPads.

On Thursday evening, Apple debuted two new iPhone ads, one of which makes a not so subtle dig at Android. Titled Hardware and Software, the ad expectedly touts the benefits of a device where both ...