The fruit punch, lemon-lime and orange varieties of the Gatorade Thirst Quencher and Gatorade Zero drinks will no longer ...

Gatorade is rolling out a major overhaul of its lineup, introducing lower-sugar drinks, new hydration products, and updated ...

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on ...

"Everyone needs hydration, and it isn’t one-size-fits-all,” PepsiCo president Mike Del Pozzo said ...

Gatorade parent company PepsiCo said Thursday they're hoping to broaden their customer base to include non-athletes who are ...

It’s not just hardcore athletes who want to stay hydrated, and that’s become a problem for Gatorade. PepsiCo, which owns ...

PepsiCo will remove artificial colors from three of its top Gatorade flavors this fall, as part of a larger refresh that ...

In 1965, a team of scientists at the University of Florida developed a carbohydrate-electrolyte beverage that would change ...

Gatorade is rolling out a major overhaul with new packaging, lower-sugar formulas, fewer artificial colors, and a bigger ...

Doctors caution that while electrolyte and sports drinks have their place, the average non-athlete shouldn’t reach for one ...

Gatorade is updating the labels on its electrolyte sports drinks and preparing a new product that it claims will hydrate you ...