In 2019, Fender launched the American Ultra line, while the company was already ahead on some new features, which eventually made their way into the new American Ultra II series.

HOLLYWOOD, Calif., Nov. 5, 2019 /PRNewswire/ -- Fender Musical Instruments Corporation (FMIC) today announced the launch of the American Ultra Series, the most-advanced modern guitar from Fender ...

Fender has unveiled the American Ultra Luxe Vintage series, a fresh batch of Telecaster and Stratocasters that have had ‘50s and ‘60s-style makeovers and a contemporary update to their spec.