GetHookd has released a new guide breaking down both marketing and creative briefs in direct support of marketing ...

If you want to know why too much B2B work is forgettable, don’t start with the creative. Start with the brief. The B2B creative brief has quietly become one of the biggest barriers to great work in ...

Sustainability isn’t just a marketing directive anymore — it’s a battleground. For the first time, the loaded question of “What is the business case for packaging sustainability?” is very clear. As ...

A new report from the Association of National Advertisers finds that over 75% of both agencies (82%) and brands (79%) ranked a “tight brief with clearly defined objectives” as the most important ...

It was David Ogilvy who sagely said: “Give me the freedom of a tight brief”; intuitively knowing that creative effectiveness was contingent on a creative brief that was focused, specific, and gave ...

When working with a creative team to get your marketing messages across, it’s essential to get your brief spot-on. And yet this often doesn’t happen. Creative teams find themselves struggling to ...

As anyone who reads my posts here at Forbes knows about me, I am wary of brands who take sides on political, social or on otherwise polarizing issues. Not because I am for or against those issues, ...

Does it sometimes feel like your writers, graphic designers, and video folks, and/or your creative agency, are not on the same page—and so the performance of your content suffers? If so, it's probably ...

Pimento is a new French startup that is using generative AI in an interesting way, as the company focuses on the first step of creative processes — ideation, brainstorming and moodboarding. And the ...

A new guide published by GetHookd reveals example templates for marketing and creative briefs - helping marketing managers align their strategic planning with creative execution using AI-powered ...