5 Winning Brand Strategies to Keep Your Customers Coming Back for More

These rules of thumb will help your business break through the noise in 2026 and beyond.

Building A Brand Is Not A Strategy, It Is A Starting Point

It places a brand in front of existing intent and attempts to win preference at the moment of consideration. What SEO can do ...

Hyperscalers: Data Center Cooling And Sustainability Can Be Part Of Your Brand Strategy

As marketers, you have an opportunity to elevate the conversation around data center operations, turning technical ...
Carnegie Mellon University

Ram Kapoor Joins Carnegie Mellon as Associate Vice President for Marketing and Brand Strategy

Ram Kapoor has been named associate vice president (AVP) for marketing and brand strategy as part of the University Communications and Marketing (UCM) team at Carnegie Mellon University.

Phifer & Company Introduces Advisory Service for Structuring Marketing, Communications, PR, and Brand Teams

Phifer & Company expands services with expert guidance for companies building modern Marketing, Communications, PR, ...
Forbes

Without Brand Strategy, Marketing Flops—Here's How To Flip The Script

Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.
Entrepreneur

Elevate Your Personal Brand with AI

AI technology has transformed personal branding by providing various tools and resources that allow individuals to enhance their digital presence, refine their branding efforts, and maximize their ...
Entrepreneur

10 Reasons Why Branding Is Important, Even For Startups

Branding refers to the process of creating and establishing a distinctive identity for a product, service, company or individual. It involves shaping the perceptions and associations that people have ...
Marketing

Three Modern Branding Challenges: Market Hyper-Dynamics, Breaking Through, Short-Termism

Writing the second edition of Aaker on Branding 11 years after the initial edition has led me to reflect on how branding has changed over that time span. Although... much of the fundamentals are the ...
Marketing

Performance Branding in B2B

This article presents the concept of performance branding and discusses its importance in the B2B landscape. It traces the history of branding from a marketing tool to a strategic asset that promotes ...
Hosted on MSN

'Why Shouldn't the Can You're Drinking Look Cool?': Kylie Jenner Breaks Down the Branding Strategy Behind Her Latest Release

Last month, Kylie Jenner's Sprinter Vodka Soda released its first single-flavor four-pack, featuring the brand's most popular flavor, peach. And as with everything the branding-focused entrepreneur ...
World Trademark Review

Brand Strategy Summit returns to London

On 12 and 13 March 2024, Europe’s leading brand professionals will return to London for WTR Live: Brand Strategy Summit Europe. Over the course of two days, senior brand leaders, in-house trademark ...