Initially the domain of publishers, Google is steadily nudging commercial site owners and advertisers to embrace AMP. A new AdWords beta lets advertisers point their mobile search ads to AMP-enabled ...

If that desire includes Google AMP, then managers will be ensuring that the goodwill engendered from potential customers viewing content are a masterpiece in customer experience. Title image by ...

Google’s Accelerated Mobile Pages (AMP) are now live in mobile search results. Yesterday, some people started seeing these pages early, but today, the AMP news carousel launched for everyone, though a ...

Google has been working to create a faster news reading experience through its Accelerated Mobile Pages project. Now it’s bringing something similar to online ads. AMP is an open framework for ...

Google Search Console will now direct site owners to additional resources when they’re debugging AMP page experience issues. Starting today, Search Console is linking to the AMP Page Experience Guide ...

A few days ago, Google made a change in the Google Search Console page experience report to direct developers to debug their AMP pages for page experience issues outside of Search Console. Google is ...

Ever since its launch, the AMP Project has been surrounded by controversy. It promises fast page speeds and additional visibility on Google result pages but demands submission to a stripped-down form ...

I already said this when I wrote about the Google Page Experience Update but it is important to say again. If you have an AMP version and your site is on mobile-first indexing, which all sites should ...