While Hailey Bieber's Rhode lipgloss-holding phone case was a hit, her new lipgloss-carrying belly chain is getting a mixed reaction.

The secret is to balance momentum with meaning. Every beauty founder dreams of accomplishing what Rhode just achieved: a billion-dollar valuation, a cultural following, and a brand that seems to dominate every platform it touches.

Hailey Bieber teased the launch of a new "lemontini" peptide lip tint with a photoshoot that included a gold belly chain. The beauty mogul founded rhode in 2022. The brand was recently acquired by e.l.f. in a "transformative" $1 billion deal.

Justin Bieber shared heartwarming photos with wife Hailey from their romantic boat ride in Italy, as the couple enjoys a peaceful getaway following his new album release and parenthood joy.

Hailey Bieber offered her hot take on the butter yellow trend, calling the shade "played out." "It's not butter yellow because it's LEMON," the Rhode founder wrote in response to comments about her brand's latest lip launch.

Justin Bieber continued to put on a united front with wife Hailey after the pop star admitted to marriage struggles on his new album. Justin and the Rhode Skin founder were seen smiling in several cozy selfies posted to his Instagram Sunday.

The limited-edition flavor follows the release of its six existing tints: Ribbon, Toast, Raspberry Jelly, Pbj and Espresso.

Justin Bieber reposted a bikini photo of his wife, Hailey Bieber, on his Instagram Stories on Friday, July 11. The sultry snap was taken during her week-long trip to Mallorca.

In a campaign to promote her new Lemontini Peptide Lip Tint Wednesday, Hailey Bieber posed in a black bikini accessorized with a custom gold belly chain adorned with the name of her billion-dollar beauty company.