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NBC accounted for over $1.4 billion of that total, down 23% from the $1.8 billion spent to advertise during the 2016 games, while Peacock accounted for less than $665,000.

NBCU announced that starting Sept. 19, Peacock Premium will become the streaming home for next-day access to current seasons of NBC shows the day after they air on the network.

Peacock is obviously a major part of our future,” NBC Sports Group chairman Pete Bevacqua said on a conference call before the game. Expect the network to keep experimenting.