Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Just a few years ago, iRobot, best known as the maker of the Roomba, was riding high, with annual ...

iRobot, the maker of the Roomba vacuum cleaner, filed for bankruptcy protection on Sunday, saying that it would go private after being bought by Picea Robotics, its primary manufacturer. The company, ...

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more› By Liam McCabe iRobot filed for bankruptcy in December 2025 and expects to be ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Gizmodo may earn an affiliate commission. Reading time 3 minutes You ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Few know Roomba wasn’t the original robot vacuum. The Swedish company Electrolux beat Roomba by one year ...