The Columbus Zoo and Aquarium has changed ad agencies with the goal of marketing itself to a wider audience.

The Virginia Zoo posted a warning on their Facebook page Friday cautioning Virginians about a false advertisement scam.

News Animal Attraction: Advertising at the Zoo Sponsorships Climb as Marketers Go After Families at Low Cost By Andrew Hampp and Andrew Hampp. Published on October 29, 2006.

A Boston advertising firm has developed five humorous spots to promote the L.A. Zoo's new reptile house.

Zoo officials also figured it would be nice to make that something out of the ordinary, and the Brookfield Zoo’s ad agency Two by Four Chicago was eager to accommodate.

The CareerBuilder chimpanzees are back for a new Super Bowl commercial this year, in what an ape expert calls a continued "damaging and archaic practice." ...

Colchester Zoo has just released its very first festive advert, entitled Tiger Spirit. The clip follows the story of a young girl named Molly and her quest to find the courage to make friends.

After turning to a new marketing firm to help raise attendance, the Maryland Zoo in Baltimore has launched a new ad campaign that uses social networking to spread its word.