YouTube is making changes to mid roll ads to improve the experience for viewers while also helping creators potentially earn more.

Older audiences tend to pay more attention to video ads on YouTube, and they also tend to be more costly to reach, according to recent research from Strike Social. The report was based on data from ...

YouTube is changing the way it does mid-roll ads. It will show fewer ads in places where they feel interruptive and more at “natural break points.” Creators who have mid-roll ads in ...

YouTube is changing mid-roll ad placement for a better viewing experience, starting in May 2025. Ads will be inserted in more natural places like pauses or transitions, reducing interruptions.

YouTube says changing the way ads appear in videos could help creators earn more money. In a recent blog post, YouTube announced plans to automate the placement of ads that appear in the middle of ...