HENDERSON, Nev. — Yokohama Tire Corp. (YTC) is making a serious pitch for the pickup truck/Jeep/SUV and CUV crowds with a pair of new tires in the Geolandar product line, the X-AT extreme all-terrain ...

Crossovers and SUVs now dominate the automotive world with models designed for just about every lifestyle. No matter how you use your vehicle, there are tires available that specialize in helping you ...

The Yokohama Rubber Co., Ltd. announced that it has begun supplying its BluEarth-XT AE61 tires as original equipment (OE) for GAC Trumpchi’s new M8 plug-in hybrid minivan model that was launched in ...

TOKYO — Yokohama Rubber Co. Ltd. (YRC) has secured an original equipment fitment with Honda Motor Co. Ltd. on the 2023 HR-V compact SUV, which went on sale in North America in June. Yokohama's fitment ...

TOKYO—Mitsubishi Motors Corp. has spec'd an 18-inch rim-diameter version of the Yokohama Geolandar X-CV crossover/SUV tire as an OE fitment on its 2022 model-year Outlander SUV, according to Yokohama ...

The new YokohamaGEOLANDAR all terrain G015tire will be available for your truck, Jeep, or SUV on April 1. This new A/T tire from Yokohama will replace the popular AT-S and may be one of the most ...

Yokohama Tire Sales (Thailand) Co introduced new tyres especially for sport-utility vehicles, expecting to sell 20,000 tyres this year for a 20% share of overall demand in the SUV segment. The ...

Consumer Reports tests routinely challenge the assumptions drivers carry into tire shops, and the latest round of evaluations pitting Yokohama against Goodyear is no exception. While federal labeling ...

Yokohama Tire has released 10 new sizes for the Avid TRZ all-season touring tire line. The Avid TRZ features four circumferential grooves, Three Ride Zones, and Yokohama’s proprietary 3D Adaptive ...

So many people blame Yoko for the breakup of the Beatles, but it wasn’t really her fault, see? There were so many other factors … oh wait, this is about Yokohama, the tire company? Oh, OK. Well, in ...