If you want to reach younger demographics, you have to speak their language. Your brand’s boring banner ad isn’t going to capture attention from millennials.

That said, a meme that is visually tidy and well-composed (yes, memes have aesthetics too) has the bonus of catching eyes and holding attention long enough to get a share.

The Why So Serious? meme references a Joker quote from the 2008 movie The Dark Knight in which the villain tells his origin story.