Your website’s design is crucial to your online presence and digital marketing strategy. A well-made website conveys pro ...

In The Design of Business, Roger Martin contends that organizations can balance intuitive originality and analytic mastery in a dynamic interplay that he calls design thinking. This approach is ...

Casadesus-Masanell, Ramon, and Joan E. Ricart. "How to Design a Winning Business Model." Harvard Business Review 89, nos. 1-2 (January–February 2011): 100–107.