After days of intense backlash, most recently from President Donald Trump, Cracker Barrel is scrapping its new minimalist logo. “We thank our guests for sharing your voices and love for Cracker Barrel ...

Cracker Barrel’s new logo reveal is MAGA’s latest manufactured crisis. But what if a biscuit really just is a biscuit and not an LGBTQ+ gateway drug? If you guessed which crisis is not like the others ...

Cracker Barrel’s recent logo redesign has sparked a heated debate, with many critics quick to call it just another example of “woke” branding. The company removed its iconic barrel and chair-sitting ...

Cracker Barrel is bringing back the "Old Timer" to their logo as the kitschy chain faced heavy criticism this week over its rebranding efforts, which intensified when the new logo was lambasted by ...

The restaurant responded to fans criticizing its changes to its stores and logo in an Instagram post on Monday, Aug. 25 Paul Weaver/SOPA Images/LightRocket via Getty Cracker Barrel responded to fans ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's attempt to modernize its image, including ...

Cracker Barrel served up a redesign of its iconic folksy logo as something minimalist and modern, but many customers – and Wall Street traders, and President Donald Trump – sent it back to the kitchen ...

"We said we would listen, and we have," the company said in a statement Tuesday. Cracker Barrel said Tuesday it will be going back to its old logo, amid a public backlash to the restaurant and country ...

Less than a week after unveiling a controversial new logo that prompted the company's stock value to take a dive and even President Trump to weigh in, Cracker Barrel announced Tuesday that it will ...

President Donald Trump on Thursday trolled Cracker Barrel over the controversial logo rebranding effort that it later reversed on social media. Trump posted a video on X of him and the "old timer" who ...

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...