Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales ...

The Apple Vision Pro (starting at $3,499) has been, to paraphrase Monty Python, just resting production at its Chinese ...

Apple's Vision Pro headset is still failing to see appeal among consumers, according to a new report from the Financial Times ...

High prices, limited apps and comfort issues expose difficulty of turning futuristic hardware into a mass-market product ...

A new report on Apple Vision Pro filled with old data suggests the headset is a "rare failure" for Apple, that is, if you ...

Company had hoped the virtual reality device would herald a new era in ‘spatial computing’ ...

Apple has cut production of the Vision Pro headset, reports Financial Times. Launched in February 2024, the Apple Vision Pro ...

After all the chatter about a follow-up version of Apple's Vision Pro headset, as well as a possible cheaper variant, it's ...

Apple hasn't officially revealed sales figures from the Vision Pro. The company also declined to comment on this report to ...

Apple has reportedly reduced production and marketing of its Vision Pro headset due to disappointing sales, according to ...

Apple is reportedly scaling back production of its high-end Vision Pro mixed-reality headset as consumer demand falls short ...

Overall, Apple’s digital ad spend tied to the Vision Pro in the US, Australia, Canada, France, Germany, UK, Italy and Japan in YTD 2025 was down more than 95% year over year in each market, Sensor ...