Jeff Webb, the entrepreneur who founded and built the cheerleading powerhouse Varsity Spirit, has died at 76 following an ...

Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

An antitrust lawsuit filed in 2024 against Varsity is set to go before a jury in two months, the fourth such case to accuse ...

Jeff Webb, an influential cheerleading entrepreneur who founded Varsity Spirit, has died at age 76 after a reported freak ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

An antitrust lawsuit filed in 2024 against Varsity is set to go before a jury in two months, the fourth such case to accuse ...

How to watch ELITE Cheerleading Championship 2026 on Varsity.

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...