Many of us develop strong attachments to particular colors, but purple brings out the most focused and enthusiastic devotion. What makes purple so distinctive? Part of the answer comes from optics.

Most sweet potatoes are yellow or orange, but purple varieties are gaining in popularity, with increased acreage in ...

As temperatures rise, we're compelled to shed the bulkier all-black layers that carried us through winter to make space for a few brighter shades. It's only natural to be curious about effortless ways ...

Since Pantone began naming its Color of the Year in 2000, we’ve seen two flavors of both brown and yellow, three variations of purple, blue, and turquoise, and four distinct takes on orange. But for ...

So, she is renting out a theater in Dothan, Alabama, on Christmas Day for 165 of her relatives to watch the film together. Everyone, she said, has been asked to wear purple. “It’s just a great ...

Scientists estimate that humans can see about 18 decillion varieties of color. That’s 18 followed by 33 zeros. With a virtually infinite array of options to choose from, picking a favorite would seem ...