Incrementality measurement is designed to understand the full contribution of a specific marketing effort, be that a specific ...

AdAge was not alone in shining a light on those CMO priorities. The trend toward more compelling measurements of value were reflected in a Chief Marketer article that identified six trends for 2017, ...

We started by scanning existing social value metrics, such as the ones described in the table “10 Ways to Measure Social Value” on page 41. We found hundreds of competing tools, of which foundations ...

“If I don’t have predictable IT to deliver, and I can’t get predictable until I have metrics, and I’m not going to get metrics until I have the right measurements, that’s where value ...