Incrementality measurement is designed to understand the full contribution of a specific marketing effort, be that a specific ...

AdAge was not alone in shining a light on those CMO priorities. The trend toward more compelling measurements of value were reflected in a Chief Marketer article that identified six trends for 2017, ...

“If I don’t have predictable IT to deliver, and I can’t get predictable until I have metrics, and I’m not going to get metrics until I have the right measurements, that’s where value ...

We started by scanning existing social value metrics, such as the ones described in the table “10 Ways to Measure Social Value” on page 41. We found hundreds of competing tools, of which foundations ...

Presenter 2: In this film, we will look at how to collect valid measurements when we carry ... which is the spread of data from the lowest value to the highest value. Presenter 1: OK, we don ...

Healthcare executives need to determine whether investments impact cost, quality and time, says Patti Phillips, cofounder of ROI Institute.

Presenter 2: In this film, we will look at how to collect valid measurements when we carry ... which is the spread of data from the lowest value to the highest value. Presenter 1: OK, we don ...