This is an almost impossible exercise for many reasons. Mainly because I don’t have the answers of how to run an NFL offense, but also because there’s so much context that goes into in-game decision ...

If while using Twitter you find yourself curious about the level of engagement your tweets are actually getting, you may want to take a closer look at your tweet analytics. The number of likes, ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Business analytics is the not-so-secret sauce that helps businesses be successful. Business analytics can be used by companies in any industry to transform data into insights that help them solve ...

1. What is predictive analytics? Predictive analytics is a method of using data to make predictions about future events or behavior. It can be used in a number of different fields, including marketing ...

NFL teams' use of advanced metrics has been hotly debated in recent years. Three-time Super Bowl winner and FOX Sports NFL analyst Mark Schlereth weighed in on the debate. Schlereth, who played in the ...

Artificial intelligence (AI) holds great promise for businesses today, especially for marketing teams who must anticipate customers' interests and behavior to achieve their goals. Despite the growing ...

Opinions expressed by Entrepreneur contributors are their own. As competition has grown ever so fierce among sectors in our economy, businesses have begun to seek ways by which to gain an advantage ...

The worldwide text analytics market is projected to reach $29.42 billion by 2030, growing at a CAGR of 17.8% from 2021 to 2030, according to Allied Market Research. Text analytics identifies trends, ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...