Women are buying underwire bras again, this time shooting for "embellished" options with the support underwire offers -- the breast of both worlds. Experts claim the spike in popularity may be due to ...

Generation Z aren’t burning their bras, but they certainly are prepared to throw underwire in the bin. You might have noticed on social media or seen it when you’ve gone underwear shopping, but the ...

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Choosing the right bra is like choosing the right anything in life – whether that’s your job, partner, or house – you want it to be comfortable and supportive, yet totally fun and exciting. Underwire ...