LD: So it's addressing a fear with some type of positive solution. BK: Exactly. LD: Brian, what is the importance of a direct response "campaign" (i.e., continuous outreach) vs. a one-off marketing ...
A marketing effort that uses a mail service ... You can also visit the group's website. With any type of direct mail, appropriately timed follow-up is key. Mailings with phone follow-ups are ...
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