After bombarding with requests for the return of the iconic cereal shape, it's official. Get ready for the return of the 90s favorite -- Classic Trix Fruity Shapes!

As more major food brands commit to phasing out chemical dyes from snacks and cereals in the U.S., some are struggling to find natural replacements. Many consumers say they want bright colors.

Introduced in 1954, Trix cereal was the first fruit-flavored cereal on the market, bringing color to a previously all black and white world. We believe this warrants the honor of being called ...

Here’s What Might Replace Artificial Dyes in Food Companies are making the switch to natural food dyes. But products like Trix are proof that customers can be fickle about artificial colors.