Okinawa is Japan’s sole subtropical region, attracting visitors seeking white sand beaches and swaying palms. Of the 160 or ...

With its laid-back seafaring culture and unique wildlife, the Yaeyama archipelago in Japan’s far southern Okinawa prefecture ...

The turquoise water lapping against Okinawa's pebbled beach is so clear that you can see an occasional parrotfish streaking ...

One of only five Blue Zones in the world, Okinawa has been named by Expedia as one of its Destinations of the Year 2026, ranking second on the list following a remarkable 71% year-on-year increase in ...

Okinawa’s local government is stepping up its efforts to promote cycling in the prefecture in 2025, aiming to attract bike enthusiasts from around the world to explore the subtropical islands’ routes ...

Okinawa Harbourview Hotel, operated by Hotel Management Japan Co Ltd, has marked its 50th anniversary with a comprehensive ...

As part of our initiative to develop high-value inbound tourism destinations in regional Japan, we are conducting an online survey to better understand the awareness, interests, and travel behaviors ...