Roughly 16 years after Concord instituted a pay-as-you-throw trash program, residents are torn over how effective the program ...

and merged it with Lake Forest-based Pactiv, which owns the Hefty trash bag brand. "Brandi's pushed us in a whole new direction," says Dave Bryla, Reynolds' chief marketing officer. Her penchant ...

you still have to take out the trash," said Brian Lutz, Marketing Director, Hefty Waste Bags, at Reynolds Consumer Products. "This year, the Hefty brand is helping to turn a chore into a much ...