A new holiday ad from Toys ’R’ Us has its fingers expertly placed on your heartstrings.

Toys R Us is facing backlash online after releasing a short promotional film that was generated almost entirely with AI.

Toys “R” Us riles critics with “first-ever” AI-generated commercial using Sora AI-generated commercials are here, and critics are displeased—but human work is still key.

Toys “R” Us has sparked backlash and controversy after creating an unsettling AI-generated ad using OpenAI’s Sora.

The ad begins in 1976, the year the animated “Toys R Us Time of Year” Christmas commercial first aired. The ad features Toys R Us’ giraffe mascot Geoffrey and his family traveling to and ...

A Toys R Us commercial sparked major backlash for its use of artificial intelligence. The fallout marked the latest example of public outcry in the face of the nascent technology, Forbes reported ...

A new holiday commercial from Toys R Us is guaranteed to make you feel things you weren't sure you had the capacity to feel this holiday season.

A Toys “R” Us executive called the company’s AI-made video “successful” despite the controversy it generated online.