Which Mini Brand toy is best? Mini Brands miniaturizes everyday items into realistic pint-size models that people are obsessing over. Thanks to TikTok, Mini Brands went viral in 2019, attracting ...

This stocking stuffer-sized toy is selling like hotcakes, but older generations have probably never heard of it. The hottest toy this holiday season is 5 Surprise Mini Brands, according to data rel… ...

Join me at the Mini Superstore as we explore and collect Disney Mini Brands, Real Littles, and other toy mini brands! Perfect ...

When the 5 Surprise Mini Brands from Zuru first hit stores last year, fans of all ages fell into a whole new miniature world, collecting tiny replicas of their favorite household items. This go ...

Miniatures — whether tiny toys or usable items — are appealing to consumers, but why? Collectors — and psychologists — weigh in.

It's been more than a year since videos of influencers opening mystery "balls" filled with mini-sized household items first went viral on TikTok, but the trend isn't going anywhere as 2020 comes ...

5 Surprise Mini Brands went viral on TikTok, with the hashtag #MiniBrands amassing over 393 million views. Now, the toy is selling out.

Mini Brands “was the dominant toy brand on Tik Tok because nobody else was playing.” The hashtag #MiniBrands has generated over 1.6 billion Tik Tok views, according to Zuru.

Is there anything that exemplifies late-stage capitalism better than this? One of the hottest toys right now is a plastic sphere called 5 Surprise Mini Brands. Children buy it (for anywhere ...

5 Surprise Mini Brands blind-box toys are a hot Christmas gift and a TikTok trend. Here’s how parent company Zuru is handling shipping and supply-chain woes, the COVID-19 pandemic, inflation ...

Zuru, the toy company that sells Mini Brands, has introduced dozens of household miniatures since their 2019 debut, including little Tresemmé bottles, little Babybel cheese rounds and little Wet ...