The semester conversion will cost Ohio State almost $11.8 million, a price tag more than $500,000 greater than original top-end estimates predicted by university officials. In January, The Lantern ...

Is cost per conversion really your most important key performance indicator (KPI)? Many campaigns treat it that way. But when efficiency becomes the goal instead of a guardrail, you risk starving your ...

Budgets can be tough to set, especially in new campaigns. Setting the budget too high or low can lead to wasted spend, machine learning issues, and other account performance hiccups. That’s why we’re ...