A leaked letter exposes internal discontent among Jaguar’s design team over the company’s bold rebranding efforts, sparking questions about the brand’s future direction. Jaguar’s recent rebranding ...

Jaguar’s rebrand isn’t madness—it’s a well-funded gamble to bring a beloved brand back to life. By now, you’ve seen the commercial advertising Jaguar’s rebrand. You may have even seen the blue Type 00 ...

Bright pink color, a new typeface, and a missing cat in its emblem – Jaguar’s rebrand campaign has been the talk of the town since its launch. It certainly divides opinions for a car maker with a rich ...

Jaguar took the covers off its futuristic “Type 00” concept car at Miami Art Week in December 2024, and the world reacted accordingly. The woke advertising campaign was heavily scrutinised, ...

Rawdon Glover, the brand's managing director, speaks about the challenges, mistakes, and plans. Here’s what’s happening in Gaydon. There’s a real sense of momentum in Gaydon. I felt it the moment I ...

Much has been written about Jaguar’s rebrand. In the car world, it was perhaps the most talked-about event of 2024, with the story making the leap from social media into mainstream media, as everyone ...

Jaguar wants to make new customers feel like they're involved in the manufacturing process. That's why the British automaker will put out podcasts with some of its key team members. It’s safe to say ...