There is a framework in sales that considers the potential benefits of an offering based on two dimensions: tangible vs. intangible and direct vs. indirect (TIDI). When making purchasing decisions, ...

We all know that from a marketing perspective, financial services fall within the category of intangibles. According to Webster, an intangible is something that is “incapable of being touched.” That's ...

In a technology M&A deal, whether you are acquiring or selling a tech or software business, valuation rarely hinges on a single dimension. Financial performance, growth efficiency, and cash flow ...