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By then, Swanson was selling 160 million dinners a year, but was firmly in fourth place as a brand in overall frozen food ...
Swanson was the original TV dinner classic, but it's not the freezer aisle mainstay it used to be. Here's where it went, and how it got its start.
By the 1970s, competition among the frozen food giants spurred some menu innovation, including such questionable options as Swanson’s take on a “Polynesian Style Dinner,” which doesn’t ...
Having invented the form, Swanson, now owned by Pinnacle Foods in Mountain Lakes, New Jersey, retains only 10 percent of the annual $1.2 billion frozen dinner market. With the advent of microwave ...