The force that drives surprise-egg videos can’t be that different from the market for “unboxing” videos for grown-ups — the millions of channels devoted to unpacking fancy electronics, to ...

On YouTube, an unboxing video showing the toys inside Disney-themed Kinder Eggs has attracted more than 35 million views.

Blind boxes have existed for decades. Whether it be trinkets in Kinder Surprise Eggs, keychains inside bright colored plastic balls from coin slot machines, or action figures in the bottom of a ...